Amazon is finally bringing Alexa to the hotel room. The e-commerce giant announced Tuesday the launch of Alexa for Hospitality, a specialized version of the voice assistant that integrates into popular hotel software systems for guest services. From a report: Housed inside of an Echo device, Alexa for Hospitality is functionally identical to the Alexa used in homes, except tailored to a hotel’s service options. Guests can tell Alexa to order room service, book a spa appointment, call for housekeeping, provide directions, or play music in their room, for example. On the privacy side, Amazon said hotels will not have access to voice recordings of Alexa interactions or responses, and recordings of Alexa commands are remotely wiped when the guest checks out of the hotel. However, hotels can use Alexa for Hospitality to “measure engagement through analytics and adapt services based on guest feedback,” Amazon said. Alexa for Hospitality is available to hotels, vacation rentals, and other hospitality providers starting today, with Marriott International signed up to deploy the service across its hotel portfolio this summer.

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