Amazon’s Share of the US Ecommerce Market Is Now 49 Percent

New numbers from researchers at eMarketer reveal that Amazon is set to clear $258.22 billion in U.S. retail sales in 2018, “which will work out to 49.1 percent of all online retail spend in the country, and 5 percent of all retail sales,” reports TechCrunch. From the report: It started as an online bookstore, but today Amazon is a behemoth in all areas of e-commerce, fueled by a strong Marketplace network of third-party sellers, an ever-expanding range of goods from groceries to fashion, and a very popular loyalty program in the form of Prime. Now, it is fast approaching a tipping point where more people will be spending money with Amazon, than with all other retailers — combined. Amazon’s next-closest competitor, eBay, a very, very distant second at 6.6 percent, and Apple in third at 3.9 percent. Walmart, the world’s biggest retailer when counting physical stores, has yet to really hit the right note in e-commerce and comes in behind Apple with 3.7 percent of online sales in the U.S. The report goes on to mention that Amazon’s pace has not slowed down. “Its sales are up 29.2 percent versus a year ago, when it commanded 43 percent of all e-commerce retail sales,” reports TechCrunch. These new numbers may renew the prospect of antitrust action being brought against the online giant.

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