Netflix has confirmed that it will start airing video ads for other Netflix series between episodes. These ads will reportedly only be for Netflix content, not outside products or content, and will, at least for now, only appear for a “segment” of Netflix’s user base. Ars Technica reports: The news emerged via user reports, particularly on the primary Netflix Reddit community, in which users claimed that ads for entirely different series would play between episodes of a given show’s binging. One initial claim said that “unskippable” ads for the AMC series Better Call Saul appeared between episodes of Rick & Morty, and that this ad appeared while using Netflix’s smart TV app on an LG set in the UK. Replies to that thread included an allegation that a video ad for I Am A Killer (a Netflix-produced true-crime series) appeared between episodes of the animated comedy Bob’s Burgers.
In a statement given to Ars Technica, Netflix described the change as follows: “We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster.” The reasoning, Netflix’s statement says, comes from its last controversial decision: to add auto-playing videos, complete with unmuteable audio, while browsing through Netflix content. Netflix offered one major rebuttal to at least one Reddit claim, pointing out that the ads for Netflix content are entirely skippable.
of this story at Slashdot.
Source:: Slashdot