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MX Player, a Video App Used By More Than 175 Million Users, Debuts OTT Service. Android Enthusiasts Express Concern.

MX Player, a video app which has been downloaded more than 500 million times across the globe, kickstarted its OTT (online video streaming) service in India, one of its largest markets, this week. MX Player, which is popular worldwide, has earned a loyal user base over the years for being the app that can run any video file you throw at it, even if your smartphone, tablet, or Android TV box doesn’t have high-end specs or updated software. It was acquired by Times Internet, an India-based conglomerate this June, and now the big giant is beginning to show what it intends to do with the app. From a report: […] All of these titles, including those produced by Times Internet, are now available to MX Player users in India at no charge, Karan Bedi, CEO of MX Player, told VentureBeat in an interview. Like most of Times Internet’s properties, which include several TV channels and newspapers, MX Player will count on ads to generate revenue. Betting on ad-driven business model, a popular path in developing markets, could help MX Player quickly convince its existing user base to give the streaming offerings a try as it begins to compete in the Indian market. Star India’s ad-supported service Hotstar, which offers about 80 percent of its catalog to customers for free, currently leads the video streaming market in the country. Going forward, Bedi said, the company remains committed to making investments in what made MX Player so popular among customers: The ability to play a plethora of video files on low-end devices. The company won’t be bringing its new streaming offerings to the paid version of the MX Player app, MX Pro, he said. Additionally, MX Player’s streaming offerings are limited to India, one of its largest markets, for now, although Bedi said the company is working on the right content catalog for other regions. Over at Android sub-reddit, where this story has been discussed, dozens of users expressed their concerns on the direction MX Player appears to be headed.

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