Amazon’s marketplace is so competitive that it has led to the emergence of a secretive, lucrative black market where agents peddle “black hat” services, sometimes obtained by bribing Amazon employees, that purportedly give marketplace sellers an advantage over their rivals, according to documents obtained by BuzzFeed News. These consultants charge up to $10,000 to manipulate rankings by rewriting URLs and programming bots to click on products, a report says. From the report: Other tactics to promote sellers’ products include removing negative reviews from product pages and exploiting technical loopholes on Amazon’s site to lift products’ overall sales rankings. These services make it harder for Amazon sellers who abide by the company’s terms of service to succeed in the marketplace, and sellers who rely on these tactics mislead customers and undermine trust in Amazon’s products.
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