Amazon Music HD is a new tier of Amazon’s music service that offers lossless versions of audio files for streaming or downloading at a price that aggressively undercuts Tidal, the main competition for this kind of audio. “Amazon will charge $14.99 a month for the HD tier, or $12.99 if you’re an Amazon Prime customer,” reports The Verge. “Tidal’s Hi-Fi plan costs $19.99 monthly.” From the report: Amazon says it has a catalog of over 50 million songs that it calls “High Definition,” which is the term it’s applying to songs with CD-quality bit depth of 16 bits and a 44.1kHz sample rate. It also has “millions” (read: less than 10 million, more than one million) of songs it’s calling “Ultra HD,” which translates to 24-bit with sample rates that range from 44.1kHz up to 192kHz. Amazon Music HD will deliver them all in the lossless FLAC file format, instead of the MQA format that Tidal uses.

Amazon’s VP of Music, Steve Boom, tells me that Amazon chose the HD and UltraHD terminology because it found it was more comprehensible to a mass audience than the current terminology for audio quality. And “mass audience” is exactly what Amazon is going for; it doesn’t want Amazon Music HD to be a niche player like Tidal and other lossless music platforms like HDtracks or Qobuz. Boom says that “It’s a pretty big deal that one of the big three global streaming services is doing this — we’re the first one.” In response to today’s news, Rock legend Neil Young said (with no hyperbole whatsoever): “Earth will be changed forever when Amazon introduces high quality streaming to the masses. This will be the biggest thing to happen in music since the introduction of digital audio 40 years ago.”

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