At the start of 2018, Wag looked like tech’s next Big Thing. From a report: In January, the founders of the dog-walking startup announced they had landed a $300 million investment from SoftBank’s Vision Fund. The world’s largest tech investor, SoftBank had $93 billion at its disposal and a network of global connections second to none. Unlike almost any other venture capital firm, it was capable of single-handedly supercharging businesses and shaking up entire industries. Launched in 2015 at the height of the on-demand boom, Wag was founded by brothers Joshua and Jonathan Viner, along with Jason Meltzer, who previously ran a traditional dog walking business. Together, they followed Uber’s playbook: connect pet owners with Wag’s network of dog walkers, who work as independent contractors. The startup attracted endorsements from celebrities including singer Mariah Carey and actress Olivia Munn, who is also an investor. By the time of the SoftBank deal, Wag had reached 100 US cities. With SoftBank’s backing, and the appointment of a veteran CEO around the same time, Wag looked primed to become a global pet care services leader.
More than a year and a half later, SoftBank and Wag have fallen short. Wag has gone through multiple rounds of layoffs, endured management changes, and shuttered its customer service hub in the Hollywood Hills, according to interviews with 17 former employees who’ve recently left Wag, some as part of layoffs. Most spoke with CNN Business on condition of anonymity, citing non-disclosure agreements or fears of retaliation. Some of the former employees claim that Hilary Schneider, a veteran tech executive who joined Wag as CEO in January 2018, has yet to get a handle on fundamental issues facing the business — including growth, safety of pets, and customer service.
of this story at Slashdot.
Source:: Slashdot