If our social platforms are going to be gatekeepers, then they need to acknowledge their role in the information ecosystems. It is knowing what to boost and what to ignore that makes a good platform, writes veteran technology journalist and now a venture capitalist Om Malik. From his essay: The battle of good email versus spam email has taken a long time, but it has been worth fighting. The struggle between real information and fake information is no different. Unfortunately, what we have is ambivalent algorithms on our social platforms that blindly amplify both hope and hate. This gets complicated pretty quickly. Without access to the same platforms currently being used to gaslight our country, we won’t see the awful videos of police in conflict with the people they should protect. Without the same platforms, it would be harder to tell that the media just glorifies the titillating stuff, whether it is the opinion page of the old Gray Lady or the fake looting of a non-existent Rolex store.
I am the first to admit that this is one hard and messy problem. The challenge we face today is that technology’s supreme commanders fail to fight the real monkey on their back — how the modern internet works. Whether it is Facebook, Twitter, Amazon, or Google, the core principle of these companies is engagement and growth. More engagement means more growth, and that means more attention and thus more money. If Facebook removed news from your feed and just restricted it to social items, like baby pictures, ravings of a crazy uncle, and event announcements, there is a good chance that engagement on the platform would decrease. Twitter would be a lot less engaging if it reverted back to its original premise of showing the latest, not the loudest. And what if Google stopped rewarding frequent visits as one of the measurements for showing the results on its search engine? I think you know.
of this story at Slashdot.
Source:: Slashdot