GoDaddy has agreed to acquire Locu, a startup in San Francisco that helps local merchants get discovered online by their customers….
GoDaddy has agreed to acquire Locu, a startup in San Francisco that helps local merchants get discovered online by their customers.
The financial terms of the transaction were not disclosed. The acquisition is in line with the strategy of GoDaddy, a Web hosting provider and domain name registrar, to broaden its offerings to small businesses.
The acquisition advances GoDaddy’s strategy to deliver digital identities that help small businesses get more customers, the company said in a statement Monday.
Started in 2011, Locu is said to be used by more than 30,000 businesses, including restaurants, spas, salons, accountants, photographers and home-remodeling companies, to promote their services across Locu’s partner network which includes ties with Yelp, YP.com, Foursquare, TripAdvisor and Facebook.
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