Rather than focus on the purchase interactions, the ‘commerce’, that mobile technologies are changing, let’s focus on the fact that mobile puts consumers in the driver’s seat…. Rather than focus on the purchase interactions, the ‘commerce’, that mobile technologies are changing, let’s focus on the fact that mobile puts consumers in the driver’s seat.

Read more http://www.zdnet.com/uk/not-mobile-commerce-but-mobile-consumer-7000020651/