Lyft’s quirky car ornament had made it the most recognized ride-sharing service in the industry. CEO John Zimmer talks to CNET about the power of the stache…. Lyft’s quirky car ornament had made it the most recognized ride-sharing service in the industry. CEO John Zimmer talks to CNET about the power of the stache. [Read more]

image How the 'carstache' turned into marketing magic for Lyft How the 'carstache' turned into marketing magic for Lyft How the 'carstache' turned into marketing magic for Lyft How the 'carstache' turned into marketing magic for Lyft




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