Fox plans to double down on its investments in blockchain technology by introducing more NFTs (non-fungible tokens) and digital collectibles for its shows and franchises in the coming months, a top executive tells Axios. From a report: Fox Entertainment was the first major TV studio to debut its own blockchain division in May. At the time, the company said it would put at least $100 million behind the effort to build what it hopes will become a major part of its top line revenue growth in the years ahead. “This is a revenue generating business,” said Scott Greenberg, the CEO of Fox’s Blockchain Reality Labs division. “There’s a huge opportunity in tokenizing content.”
Citing the success of gaming companies like Fortnite parent Epic Games and Roblox, he also noted, “there’s a notion of creating digital economies around brands that we think that can apply.” “Imagine earn-to-watch,” he said. What the gaming world has shown is that “you can turn your time spent into earnings.” Greenberg came to Fox in 2019 through Fox’s acquisition of Bento Box Entertainment, the animation studio behind major animated hits, including “Bob’s Burgers” and “The Great North.” Fox put Greenberg in charge of its blockchain division, given Bento Box’s expertise in digital art.
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Source:: Slashdot