mattydread23 writes “Most gamification efforts fail. But when DirecTV wanted to encourage its IT staff to be more open about sharing failures, it created a massive internal game called F12. Less than a year later, it’s got 97% participation and nearly everybody in the IT group actually likes competing. So what did DirecTV do right? The most important thing was to devote a full-time staffer to the game, and to keep updating it constantly.”… mattydread23 writes “Most gamification efforts fail. But when DirecTV wanted to encourage its IT staff to be more open about sharing failures, it created a massive internal game called F12. Less than a year later, it’s got 97% participation and nearly everybody in the IT group actually likes competing. So what did DirecTV do right? The most important thing was to devote a full-time staffer to the game, and to keep updating it constantly.”

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