The intro for yesterday’s video interview with Don Marti started out by saying, “Don Marti,” says Wikipedia, “is a writer and advocate for free and open source software, writing for LinuxWorld and Linux Today.” As we noted, Don has moved on since that description was written. In today’s interview he starts by talking about some things venture capitalist Mary Meeker of Kleiner Perkins has said, notably that people only spend 6% of their media-intake time with print, but advertisers spend 23% of their budgets on print ads. To find out why this is, you might want to read a piece Don wrote titled Targeted Advertising Considered Harmful. Or you can just watch today’s video — and if you didn’t catch Part One of our video conversation yesterday, you might want to check it out before watching Part 2…. The intro for yesterday’s video interview with Don Marti started out by saying, “Don Marti,” says Wikipedia, “is a writer and advocate for free and open source software, writing for LinuxWorld and Linux Today.” As we noted, Don has moved on since that description was written. In today’s interview he starts by talking about some things venture capitalist Mary Meeker of Kleiner Perkins has said, notably that people only spend 6% of their media-intake time with print, but advertisers spend 23% of their budgets on print ads. To find out why this is, you might want to read a piece Don wrote titled Targeted Advertising Considered Harmful. Or you can just watch today’s video — and if you didn’t catch Part One of our video conversation yesterday, you might want to check it out before watching Part 2.
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