CX (customer experience) have to be more than just CRM with some social content awareness. But, beyond the functional shortcomings of these products, the real challenge may be in finding someone to buy the whole CX enchilada. Does your firm have someone in charge of optimizing the asset called ‘customers’? If not, CX may be unattainable to your… CX (customer experience) have to be more than just CRM with some social content awareness. But, beyond the functional shortcomings of these products, the real challenge may be in finding someone to buy the whole CX enchilada. Does your firm have someone in charge of optimizing the asset called ‘customers’? If not, CX may be unattainable to your firm.

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