It’s not just what you find, but how you feel about the brand that matters when it comes to web search – which is why comparing different search engines is more complicated than who clicks on what…. It’s not just what you find, but how you feel about the brand that matters when it comes to web search – which is why comparing different search engines is more complicated than who clicks on what.

Read more http://www.zdnet.com/why-search-engines-are-about-more-than-just-results-7000021720/