Piper Jaffray highlighted changes (and warned about negative impacts) surrounding Google’s search business — notably the Cost-Per-Click (CPC) rates…. Piper Jaffray highlighted changes (and warned about negative impacts) surrounding Google’s search business — notably the Cost-Per-Click (CPC) rates.

Read more http://www.zdnet.com/google-shares-up-amid-positive-q3-earnings-despite-cpc-downturn-7000022050/