An anonymous reader quotes Ars Technica:
Pocket, which lets you save articles and videos you find around the web to consume later, now has a home inside Firefox as the engine powering recommendations to 50 million people a month. By analyzing the articles and videos people save into Pocket, [Pocket founder and CEO Nate] Weiner believes the company can show people the best of the web — in a personalized way — without building an all-knowing, Facebook-style profile of the user.
“We’re testing this really cool personalization system within Firefox where it uses your browser history to target personalized [recommendations], but none of that data actually comes back to Pocket or Mozilla,” Weiner said. “It all happens on the client, inside the browser itself. There is this notion today… I feel like you saw it in the Zuckerberg hearings. It was like, ‘Oh, users. They will give us their data in return for a better experience.’ That’s the premise, right? And yes, you could do that. But we don’t feel like that is the required premise. There are ways to build these things where you don’t have to trade your life profile in order to actually get a good experience.”
Pocket can analyze which articles and videos from around the web are being shared as well as which ones are being read and watched. Over time, that gives the company a good understanding of which links lead to high-quality content that users of either Pocket or Firefox might enjoy.
I use Firefox, but I don’t use Pocket.
Are there any Slashdot readers who want to share their experiences with read-it-later services, or thoughts about what Firefox is attempting?
of this story at Slashdot.
Source:: Slashdot