How many exclamation points does it take to exclaim something? One, a human of sound mind and a decent grasp of punctuation might say. But, on the internet, it often doesn’t. The Atlantic: Not anymore. Digital communication is undergoing exclamation-point inflation. When single exclamation points adorn every sentence in a business email, it takes two to convey true enthusiasm. Or three. Or four. Or more. I noticed this in my own social circles recently. Multiple exclamation points were popping up in mundane places, not attached to hyperbole or any kind of frenzied emotion. A simple work email might yield a “Sounds good!!!” I find myself doing it, too. “All of these quirks of social media — that would include exclamation points, and all caps, and repetition of letters, those are the three main ones that show enthusiasm — people use more of them,” says Deborah Tannen, a professor of linguistics at Georgetown University. This sort of inflation is a natural linguistic phenomenon that regularly happens to words, like how awesome was once reserved for that which truly struck awe into a quavering heart and is now scarcely more than a verbal thumbs up. But this time it’s happening to punctuation.

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