Comic book publishers are facing a growing crisis: Flagging interest from readers and competition from digital entertainment are dragging down sales. Hoping to reverse the trend, publishers are creating their own digital platforms to directly connect with readers and encourage more engagement from fans. From a report: One of the biggest direct-to-consumer efforts is DC Universe, a platform from DC Entertainment and Warner Bros. Digital Studios that will offer streaming content, including original and classic TV series. DC Universe is “a huge opportunity” that offers “ultimate creative control,” said Jim Lee, a co-publisher of DC Entertainment. “It allows you to look at wider adaptations of the source material.” […] The Walt Disney Company, which owns Marvel Entertainment, said last year that it would create a streaming platform that would include Marvel movies like “The Avengers” and “Guardians of the Galaxy.” Smaller comic book publishers are testing their own direct-to-consumer platforms. Image Comics, the publisher of popular titles like The Walking Dead and Saga, started a direct-to-consumer platform in 2015 to sell comic book subscriptions and apparel.
of this story at Slashdot.
Source:: Slashdot