has been beta testing its in-house made ads on Apple’s iOS platform for several months, Bloomberg reported Thursday, in a move that is described as ecommerce giant’s growing efforts to grab a chunk of the $129 billion digital advertising market that is currently dominated by Google and Facebook. Bloomberg’s report added that Amazon plans to introduce a similar ad product on Google’s Android platform later this year. From the report: Amazon has emerged as a fast-growing challenger in the digital advertising market since it captures 50 percent of all online sales in the US. Amazon’s digital advertising market share will grow to 8.8 percent this year from 6.8 percent in 2018, according to EMarketer Market-leader Google will see its share slip to 37.2 percent from 38.2 percent. Selling more video ads opens a new revenue opportunity for Amazon’s advertising division, which mostly sells space featuring brand logos, product photographs and descriptions that are the equivalent of digital billboards. Video ad spots are similar to television commercials and can deepen the power of promotion.

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