An anonymous reader shares a report: If you’re a cricket fan, you will be visiting Facebook way more often in the coming months and years. The social juggernaut announced on Thursday it has partnered with the International Cricket Council (ICC), the global governing body of cricket, to secure exclusive digital content rights until 2023 for global ICC events in the Indian subcontinent. As part of the four-year deal, financial details of which were not disclosed, Facebook will show post-match recaps and in-play key moments and other “feature content” of the matches in the Indian subcontinent. The exclusive rights are limited to the Indian subcontinent; elsewhere the company will carry post-match recaps. Facebook said it hopes to serve “hundreds of millions of cricket fans” through this “unprecedented” and “ground-breaking” deal. A Facebook spokesperson told TechCrunch that the company won’t be live-streaming the matches in any market.

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