Sprint is officially pulling the plug on its decaying Virgin Mobile prepaid service and will transfer current customers to its Boost Mobile brand starting in February. From a report: The move doesn’t come as a complete surprise as Sprint has long been pulling back marketing and distribution for the brand, most recently in October severing ties with Walmart as a distribution partner. Since then Virgin Mobile could only be purchased through an online portal, as Walmart was the last remaining brick-and-mortar sales channel, following earlier decisions in 2019 to pull the brand from Best Buy stores and Meijer. These moves were noticed by Jeffrey Moore at Wave7 Research, who previously predicted that Virgin Mobile was not long for this world. Back in November he told FierceWireless that it had been 31 months since Virgin Mobile had changed its rate card and the brand’s press portal hadn’t seen an update in 19 months.
of this story at Slashdot.
Source:: Slashdot