Facebook and Instagram are making their biggest push yet into online shopping with Facebook Shops, which allows businesses to turn their Facebook and Instagram pages into online storefronts for their fans and followers. From a report: Facebook, as with pretty much all its recent product updates, is billing the feature as one that will further help small businesses affected by the economic fallout of COVID-19. But the update, which is starting to roll out now, is also the company’s biggest move into e-commerce yet. With Shops, business owners can create a dedicated “shop” section of their Facebook or Instagram page and build out a catalog of their products for users to browse and buy. Importantly, most actual purchases won’t be happening on Facebook. Product listings will direct to a business’ existing website — unless it’s one of a handful of companies using Instagram’s in-app checkout feature.
of this story at Slashdot.
Source:: Slashdot