Apple’s Worldwide Developers Conference this week didn’t bring any particularly revolutionary new feature, but it did something perhaps more important for Apple’s long-term strategy. The latest updates will unify the company’s devices and give customers more reasons to stay within its product ecosystem. From a report: From an average user’s standpoint, the updates to iOS and iPadOS were underwhelming and minor, aside from widgets (which Android has had for years). Siri’s interface changes were impressive, but there wasn’t much discussion of a needed under-the-hood revamp, and the Watch update was incremental, other than sleep tracking. The company didn’t let these products languish, but Apple’s engineers essentially did just enough. The really impressive achievements came in getting the products to work together, plus sweeping improvements to the Mac.
The biggest news of the conference was that Apple-made chips will replace those from Intel in Mac computers. Besides higher speeds and longer battery life, the change customers will notice first is that Mac computers will work more like an iPhone or an iPad, and will have the ability to run the same apps on the new macOS Big Sur operating system. Soon, someone will be able to buy an iPhone app and run it across Apple’s major platforms: the Mac, the iPhone, the iPad, and in some cases a variant of it on the Apple Watch and Apple TV. The company also moved toward increased unification by bringing over glance-able information (widgets) from the Apple Watch to its larger devices, and by more deeply integrating its smart home features across products. For example, a HomePod speaker can now be a doorbell and an Apple TV can be a door camera viewer. All of this may drive existing customers to buy additional Apple products, knowing that they’ll work together seamlessly. The strategy could boost Apple’s sales in the long-term and, just as importantly, make it more difficult for a user to leave behind a device, which could blow a hole in their network of Apple products.
of this story at Slashdot.
Source:: Slashdot