Snapchat on Monday launched Spotlight, a video tab within its app that, like TikTok, distributes videos based more on how popular they are than on who created them. Facebook in August launched its TikTok competitor, called Reels. From a report: Snapchat’s news comes days after Twitter said it would be adding “Fleets,” which are basically Snapchat stories for people who tweet. (Nearly every social media app has launched some version of Stories in the past few years.) Tech platforms used to focus on ways to create wildly different products to attract audiences. Today, they all have similar features, and instead differentiate themselves with their philosophies, values and use cases.

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Source:: Slashdot