AMC announced today that it was creating AMC Investor Connect, “an innovative, proactive communication initiative that will put AMC in direct communication with its extraordinary base of enthusiastic and passionate individual shareholders to keep them up to date about important company information and to provide them with special offers.” In other words, the company is embracing the meme stonk investors that have sent AMC shares to new highs. The Verge reports: This represents “a groundbreaking new approach” to communicating with retail investors, the company says. It’s a shame they didn’t put a bunch of rocket emojis in the announcement — after all, there’s no need to be coy. We all know exactly who AMC is speaking to, and if they sign up today, they’re getting free popcorn. This is also, essentially, the opposite of what GameStop did, which was say absolutely nothing. You got the sense that maybe the exec team was nervous that anything they said might potentially be securities fraud. AMC, though, they’ve elected to really embrace the whole meme thing. I’m hoping there are more announcements where they get meme-ier. Like, retail investors get a free Lego rocket in the fourth quarter or something.

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Source:: Slashdot